Behind the Bottle

BEHIND THE BOTTLE

Models walking in NYFW runway with Off-White

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Elevating Natural Texture: Oribe at Off-White 2026

Session Stylist Virginie Moreira used Oribe Hair Care to celebrate individuality and enhance natural texture at New York Fashion Week.

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Sculpted Elegance for Wiederhoeft’s “Lost Works” Collection

Principal Artist Kien Hoang crafted architectural chignons and sculptural curls using Oribe Hair Care to bring the designer’s vision of rediscovered treasures to life at New York Fashion Week.

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Summer Styles: Easy Heatless Beach Waves

Want to rock that effortless beach wave look—even if you didn’t actually hit the beach? You can achieve those chic, wavy locks without heat. Here’s how to get perfect beach waves without any heat styling tools, just your hands.

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Oribe is Obsessed with Heat Protection

Here’s How to Pick the Perfect Product for Your Hair Goals

COMMUNITY

Oribe Wants You to “Look More”

Inside the Dry Texturizing Spray Masterclass Event

HERITAGE

Celebrating the Original Dry Texturizing Spray

A Letter from our Co-Founder and President, Daniel Kaner

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Wet Paint on the Runway: Oribe Hair at NYFW 2026

Session Stylist Joey George brings Donna Huanca–inspired artistry to New York Fashion Week with a bold, lived-in glossy updo.

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Textured Romance on the Runway

Oribe x Cucculelli Shaheen S/S 2026 Hair by Mandee Tauber.

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Elevating Natural Texture: Oribe at Off-White 2026

Session Stylist Virginie Moreira used Oribe Hair Care to celebrate individuality and enhance natural texture at New York Fashion Week.

GET THE LOOK

Sculpted Elegance for Wiederhoeft’s “Lost Works” Collection

Principal Artist Kien Hoang crafted architectural chignons and sculptural curls using Oribe Hair Care to bring the designer’s vision of rediscovered treasures to life at New York Fashion Week.

GET THE LOOK

Equestrian Elegance Meets High-Fashion Glamour at Baum und Pferdgarten

Oribe Global Principal Artist, Nicci Welsh, creates romantic, silk scarf-woven braids at Copenhagen Fashion Week

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Summer Styles: Easy Heatless Beach Waves

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Get the Look: Look More Campaign

More Texture. More Volume. More Iconic.

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How To: The 90’s Blowout

As created for the Retrofête runway by Oribe Global Artist Mandee Tauber.

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How To: The Ultimate Supermodel Blowout

Everything you need to get that signature bouncy blowout at home.

Designer Willy Chavarria standing on the runway beside all his models

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Get the Look from Willy Chavarria

Oribe Session Stylist Joey George gets you runway-ready from one of NYFW’s hottest shows.

Group of women standing around in long vibrant dresses

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Get the Ulla Johnson Look

Oribe Session Stylist Joey George shows you how to style dreamy girl-next-door hair from one of NYFW’s hottest shows.

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How-To: Cool-Girl Texture

Bohemian beauty straight from the Cucculelli Shaheen runway.

Model in black wig at Diotima Fashion Show

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How-To: Deconstructed Curls

Get the subversive set seen at Diotima’s New York Fashion Week show.

BEHIND THE BOTTLE

Oribe is Obsessed with Heat Protection

Here’s How to Pick the Perfect Product for Your Hair Goals

Dry Text model with large dry text bottle prop

BEHIND THE BOTTLE

Why Oribe’s Dry Texturizing Spray Is a Cult Favorite

Some products are functional. Others are luxurious. But every so often, a product comes along that’s both. We know we may be biased, but that’s exactly the category we’d place our Dry Texturizing Spray in.

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The Science Behind Dry Texturizing Spray

The making of Dry Texturizing Spray was a tremendous creative and scientific feat.

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Different Scalp Concerns Need Different Treatments

A Breakdown of Oribe’s Serene Scalp Collections

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Which In-Salon Treatment Is Right For You?

Discover the Renewal Remedies Treatment made just for you.

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Which Oribe Collection Is Right for My Hair?

There’s truly something for every hair type and concern. Discover the products best suited for yours.

Oribe Supershine Hydrating Shampoo bottle close-up

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Our Go-To’s for Glossy “Glass” Hair

(Re-)Introducing Oribe’s New Supershine Collection.

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Scalp Care is the New Skin Care

Which of our 3 Serene Scalp collections will give you your healthiest hair?

PRO TIPS

Pro Tips: Holiday Hair

We polled our own artists and team for their go-to products to support those styles and steal the spotlight at your holiday parties.

Oribe Mirror Rinse Glass Hair Treatment product image

PRO TIPS

Pro Tips: Mirror Rinse Glass Hair Treatment

Tips and tricks for instant glass hair from the Oribe Pros

woman holding newspaper with oribe imagery on it

PRO TIPS

True or False: Hair Loss Myths Exposed by an Expert

Trichologist Penny James sounds off on what really works (& what doesn’t).

COMMUNITY

Oribe Wants You to “Look More”

Inside the Dry Texturizing Spray Masterclass Event

COMMUNITY

Unapologetically YOU, Unmistakably ORIBE

A Love Letter to Queer Icons

COMMUNITY

Staycation Like Oribe

Inside Oribe’s Gold Lust Restorative Night Crème for Hair Event

COMMUNITY

GRWM with @beautyspock

How to Get Frances @beautyspock’s Big, Bouncy Blowout

COMMUNITY

How to Get Chloé Nicolai’s Bright Blonde

We sat down with Chloé @chloeleiiigh to find out what she uses — and how she uses it — to maintain an icy blonde look.

HERITAGE

Celebrating the Original Dry Texturizing Spray

A Letter from our Co-Founder and President, Daniel Kaner

HERITAGE

5 Things to Know About the Iconic Oribe Canales

How much do you know about our visionary co-founder?

OBSESSIONS

Copenhagen Fashion Week: Hair Looks That Stole the Show

Where fashion’s most visionary designs met the artistry of Oribe styling.

OBSESSIONS

Star Struck Strands

Discover which Oribe styler matches your star sign.

OBSESSIONS

Fall Must-Haves

Fall is time for a total refresh. It’s the perfect season to hit reset on your routine and set the tone for the year, whether it’s back to school or in the shower.

Oribe Gold Lust Shampoo being poured into hand in the shower

OBSESSIONS

The Everything Shower Edit

Creating the Most Luxe In-Shower Experience.

BEHIND THE BOTTLE

GET THE LOOK

Elevating Natural Texture: Oribe at Off-White 2026

GET THE LOOK

Sculpted Elegance for Wiederhoeft’s “Lost Works” Collection

GET THE LOOK

Summer Styles: Easy Heatless Beach Waves

BEHIND THE BOTTLE

Oribe is Obsessed with Heat Protection

COMMUNITY

Oribe Wants You to “Look More”

HERITAGE

Celebrating the Original Dry Texturizing Spray

GET THE LOOK

GET THE LOOK

GET THE LOOK

GET THE LOOK

GET THE LOOK

GET THE LOOK

GET THE LOOK

GET THE LOOK

GET THE LOOK

GET THE LOOK

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GET THE LOOK

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BEHIND THE BOTTLE

BEHIND THE BOTTLE

BEHIND THE BOTTLE

BEHIND THE BOTTLE

BEHIND THE BOTTLE

BEHIND THE BOTTLE

BEHIND THE BOTTLE

BEHIND THE BOTTLE

PRO TIPS

PRO TIPS

PRO TIPS

COMMUNITY

COMMUNITY

COMMUNITY

COMMUNITY

COMMUNITY

HERITAGE

HERITAGE

OBSESSIONS

OBSESSIONS

OBSESSIONS

OBSESSIONS

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