DRY TEXTURIZING SPRAY

BEHIND THE BOTTLE

Why Oribe’s Dry Texturizing Spray Is a Cult Favorite

Some products are functional. Others are luxurious. But every so often, a product comes along that’s both. We know we may be biased, but that’s exactly the category we’d place our Dry Texturizing Spray in.

Model with Dry Texturuzing Spray being sprayed in her hair

If you’ve ever wondered how to get more volume in your hair without teasing it into oblivion or weighing it down, consider this product your new best friend. With a loyal following that spans hair stylists, beauty editors, and people who just really love good hair, we’d argue it’s the best texturizing spray around — there’s a reason a can is sold every 60 seconds.

So… What is the Oribe Dry Texturizing Spray, Exactly?

Enter legendary hairstylist and our founder, Oribe Canales, who introduced this now-iconic dry spray to the market in 2010 as an innovative alternative to dry shampoo. Throughout his career, Canales was known for creating voluminous and glamorous styles both backstage and for photoshoots — Dry Texturizing Spray, a hybrid between a dry shampoo and a texturizing volume spray, was designed to bring that editorial look and backstage-speed styling to real life.

"Boho-chic hair was a signature look for Oribe Canales, and the way he really amped it up for editorials was layering Dry Texturizing Spray and Après Beach Wave and Shine Spray,” says Oribe Global Artist, Jenelle Oldham. “Together they create that lived-in, sultry, editorial beach hair with piecey separation and sheen."

OK, But What Sets the Dry Texturizing Spray Apart From the Rest?

The Dry Texturizing Spray uses texturizing Zeolite crystallines to absorb oil at the roots and lift strands for weightless body. Plus, thanks to its texturizing and volumizing nature, it gives you a rough-luxe, piece-y texture that looks effortless, not crunchy. The finish is invisible, with no grit, residue, or stickiness. Just body, movement, and hair that feels as good as it looks.

What’s more, it also works to amplify your hair health. The Dry Texturizing Spray contains Oribe’s Signature Complex, a mix of watermelon, lychee, and edelweiss flower to help protect hair from oxidative stress à la UV rays, pollution, and free radical damage; defend against the deterioration of natural keratin; and shield strands from the damaging and color-depleting effects of the elements. Plus, it’s color-safe and free from parabens, sulfates, and sodium chloride.

And we can’t talk about the Dry Texturizing Spray without mentioning the scent. Infused with our signature Côte d’Azur fragrance, it smells like sun-drenched Calabrian bergamot, sensual white butterfly jasmine, and warm sandalwood. It’s an elegant and beachy scent that works year-round, whether you’re on a yacht or dreaming of being on one as you’re sitting at your desk.

How to Use the Oribe Dry Texturizing Spray

To add texture to your blowout, start with dry, styled hair. Shake the can well. Hold it about 6–8 inches from your head and spray section by section, from roots to mid-lengths. Then, use your fingers to gently massage the product at the roots and tousle the ends.

For a tousled yet polished finish that makes it look like you woke up with the most gorgeous waves, spray this onto air-dried hair to add texture and movement.

And if you’re looking to stretch a blowout or skip a wash, use it as a luxe dry shampoo alternative. It absorbs oil and revives hair without buildup.

Oribe Global Artist, Adam Livermore, uses Dry Texturizing Spray to decrease shine from moisturizing products. “I’ve even used Dry to save the day when I’ve accidentally applied too much shine or moisture products,” says Adam. “No emergency trip to the shampoo bowl needed—the Dry Texturizing Spray will absorb the extra shine and moisture and get me back on track instantly.”

Pro tip: the more you use, the more volume you get. If you’re going for major lift, apply the Dry Texturizing Spray in layers until you reach your desired effect.

It’s the ultimate texturizing spray for tousled texture, incredible volume, and signature style. Instant glamour in a can, an icon that never goes out of style.

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