OBSESSIONS

Meet the Icons

Every Icon has an origin story, and it’s time to celebrate Oribe’s.

The Icons are our Hall of Fame for time-tested staples, cult-favorite formulas and instant classics worth the obsession. From shine and softness to strength and restoration, these are the eight formulas that elevate every routine, every day. Cue the red carpet.

Gold Lust Repair & Restore Shampoo and Conditioner

The foundation of every wash-day. Our rejuvenating shampoo and ultra-hydrating conditioner work together to revive hair from root to tip, strengthening, softening, and restoring strands to their silkiest state with every wash. Rinse and repeat.


Hair Alchemy Fortifying Treatment Serum

The perfect match for breakage-prone strands. This lightweight, fast-absorbing serum transforms fragile hair into stronger, healthier-looking locks. Work into damp or dry hair for heat protection before styling or apply as a preventative overnight treatment while getting your beauty sleep.


Royal Blowout Heat Styling Spray

The royal treatment for your hair. This weightless, sleekening spray adds softness and shine for bouncy blowouts with body. The secret lies in its Silicone Complex, a smoothing protective coat that shields heat, seals split ends, and helps speed up drying time.


Supershine Moisturizing Cream

You work hard enough—let your leave-in do the heavy lifting. Smooth this luxurious conditioning cream onto damp hair (or strays and flyaways throughout the day) to boost hydration and calm frizz while restoring softness and shine.


Gold Lust Dry Heat Protection Spray

The newest icon (with an instant cult status). This multi-tasking spray defends against heat up to 450°F while restoring softness and bounce back. The result? Sleek, strengthened, and protected strands that feel as good as they look.


Dry Texturizing Spray

Our solution for second day hair that needs some saving. Apply this texturizing spray to dry hair and gently massage for instant lift and volume, or use as an alternative to dry shampoo to absorb excess oil and refresh roots between washes.


Gold Lust Nourishing Hair Oil

Liquid gold for dry, damaged, and color-treated hair. All you need is one drop of this luxuriously lightweight formula to condition, strengthen and add high-shine silkiness back to your strands.


Discover the difference between a good hair day and an iconic one.

RELATED ARTICLES

The Art of Giving Beautifully: Oribe’s Holiday Gifting Guide

OBSESSIONS

The Art of Giving Beautifully: Oribe’s Holiday Gifting Guide

Your ultimate guide to gifting luxury hair care, thoughtfully curated sets and iconic favorites that make every day feel extraordinary.
Read More
Copenhagen Fashion Week: Hair Looks That Stole the Show

OBSESSIONS

Copenhagen Fashion Week: Hair Looks That Stole the Show

Where fashion’s most visionary designs met the artistry of Oribe styling.
Read More
Dry Texturizing Spray

OBSESSIONS

Star Struck Strands

Discover which Oribe styler matches your star sign.
Read More
Model headshot with curly hair

OBSESSIONS

Fall Must-Haves

Fall is time for a total refresh. It’s the perfect season to hit reset on your routine and set the tone for the year, whether it’s back to school or in the shower.
Read More
Oribe Gold Lust Shampoo being poured into hand in the shower

OBSESSIONS

The Everything Shower Edit

Creating the Most Luxe In-Shower Experience.
Read More