OBSESSIONS
Meet the Icons
The Icons are our Hall of Fame for time-tested staples, cult-favorite formulas and instant classics worth the obsession. From shine and softness to strength and restoration, these are the eight formulas that elevate every routine, every day. Cue the red carpet.
Gold Lust Repair & Restore Shampoo and Conditioner
The foundation of every wash-day. Our rejuvenating shampoo and ultra-hydrating conditioner work together to revive hair from root to tip, strengthening, softening, and restoring strands to their silkiest state with every wash. Rinse and repeat.
Hair Alchemy Fortifying Treatment Serum
The perfect match for breakage-prone strands. This lightweight, fast-absorbing serum transforms fragile hair into stronger, healthier-looking locks. Work into damp or dry hair for heat protection before styling or apply as a preventative overnight treatment while getting your beauty sleep.
Royal Blowout Heat Styling Spray
The royal treatment for your hair. This weightless, sleekening spray adds softness and shine for bouncy blowouts with body. The secret lies in its Silicone Complex, a smoothing protective coat that shields heat, seals split ends, and helps speed up drying time.
Supershine Moisturizing Cream
You work hard enough—let your leave-in do the heavy lifting. Smooth this luxurious conditioning cream onto damp hair (or strays and flyaways throughout the day) to boost hydration and calm frizz while restoring softness and shine.
Gold Lust Dry Heat Protection Spray
The newest icon (with an instant cult status). This multi-tasking spray defends against heat up to 450°F while restoring softness and bounce back. The result? Sleek, strengthened, and protected strands that feel as good as they look.
Dry Texturizing Spray
Our solution for second day hair that needs some saving. Apply this texturizing spray to dry hair and gently massage for instant lift and volume, or use as an alternative to dry shampoo to absorb excess oil and refresh roots between washes.
Gold Lust Nourishing Hair Oil
Liquid gold for dry, damaged, and color-treated hair. All you need is one drop of this luxuriously lightweight formula to condition, strengthen and add high-shine silkiness back to your strands.
Discover the difference between a good hair day and an iconic one.