From dream to distribution, it took years to invent a product that provided the grip, height, and texture of a traditional dry shampoo while also imparting a healthy shine. (Also challenging: Canales wanted the product to shoot rather than mist into the hair — a technology that didn’t exist. It took two years just to develop a custom propellant system...) 

Dry Texturizing Spray was not only the first product of its kind, it also created an entirely new category in hair care. Imitated by many but never replicated, the tactical blend of ingredients and specialized spray system work together to make something truly magical.

The Ingredients

Mango and Aloe Extracts: Naturally rich in antioxidants and vitamins, these extracts hydrate, smooth, and nourish the hair. 

Humectants: Add shine and body while repairing damaged hair. 

Zeolite Crystallines: Behave like tiny sponges to absorb and trap dirt, oils, and odors.

Fast Facts 

• Dry Texturizing Spray has won over 60 Beauty Awards globally (more than Beyonce and Taylor Swift’s combined Grammy wins!) 

• One Dry Texturizing Spray is sold every minute… it is Oribe’s #1 selling product worldwide!

• More than half a million bottles of Dry Texturizing Spray sold in 2024 (Enough to fill more than 17 Olympic swimming pools)

• The striking gold detailing on the bottle is reminiscent of hair strands. 

• The Oribe Goddess, found on our packaging, is a mythical symbol that represents the spirit of the Oribe brand. The Goddess’s main feature is her abundant, wildly flowing hair. Hair is at the forefront, bringing the brand’s ethos and artistic vision to life. Drawing inspiration from Oribe Canales, the Goddess represents the juxtaposition between timeless elegance, vitality and personal style.