Take Care of Your Strands...

When temperatures drop, hydration becomes non-negotiable. Daily exposure to winter air and indoor heating strips hair of its natural moisture, so now is the time to trade lightweight formulas for deeply restorative care. Gold Lust Repair & Restore Shampoo and Conditioner delivers intense nourishment while fortifying hair against seasonal stress, restoring suppleness, strength, and luminosity without added weight.

For an extra measure of indulgence, incorporate the Signature Moisture Masque once a week. This super-rich treatment penetrates deeply to transform even the driest hair, leaving it supremely soft and irresistibly touchable. Follow it up with Supershine Moisturizing Cream–used as a prep or leave-in–to keep hydration locked in.

For bonus points, upgrade your overnight haircare–Gold Lust Restorative Night Crème for Hair works while you rest, sealing in hydration and repairing damage accumulated throughout the day. You’ll wake to hair that feels softer, stronger, and visibly renewed, even in the harshest conditions. 

…And Don’t Forget the Roots

Healthy winter hair starts at the scalp. Dry air and temperature extremes can leave it feeling tight, itchy, or flaky - signs that it needs extra attention. A simple weekly ritual keeps the scalp balanced and comfortable all season long.

Begin with Serene Scalp Exfoliating Scrub to gently remove buildup and stimulate circulation. Follow with Serene Scalp Balancing Shampoo and Serene Scalp Soothing Leave-On Treatment to calm irritation and replenish essential moisture. 

Hollywood-Inspired Volume

Flat hair? We don’t know her. This luxe silhouette’s loose curls give weightless movement that also looks amazing under hats, which you’ll probably be getting into as the temps drop. Use Imperial Blowout Transformative Styling Crème before heat styling to build body from the mid-lengths down, giving you fullness while protecting your locks. Finish with a mist of Dry Texturizing Spray to add hold and a touch of grit to lock it in.

Multi-Layered Curls

To keep your curls shiny and soft in frigid temps, use Eternal Curls Polish and Protect Oil throughout, adding a touch more to the ends for an extra dose of moisture. For second- (and third-, and fourth-…) day hair, use Mystify Restyling Spray to refresh your curls and extend your style between washes. Finish with Impermeable Anti-Humidity Spray to defy the elements. 

Wavy Twist-Out 

Take a break from heat tools with this low-maintenance style. First, work the Hair Alchemy Heatless Styling Balm through stretched or straightened hair, combing it from the roots to the ends in sections. Then, create flat twists along your face frame, collecting hair as you go. After that, pin the twists to your hair and allow them to set overnight. Upon waking, undo the twists and gently comb through your gorge polished waves. Finish with Eternal Curls Polish & Protect Oil for subtle shine and movement.

The Statement Pony 

Try a ponytail that leans into thickness, volume, and structure while turning your second-day hair into an intentionally sleek style. First, smooth dry hair with a brush and then work a quarter-sized amount of Rock Hard Gel through the palm of your hands. After adding the gel to the crown of your head, smooth your hair back with our Italian Resin Flat Brush. Begin gathering your hair into a low or mid ponytail, and secure it tightly with an elastic. To camouflage the elastic, wrap a small piece of hair around the ponytail and secure with a bobby pin. Finally, clean up any edges and flyaways with a bit of gel for a lacquered finish.