If there’s one thing Copenhagen does particularly well, it’s making things feel effortless—a look that even the most talented stylists find tricky to replicate. Good thing we have the inside scoop from the very best.

Post-Swim Styling at GESTUZ

GESTUZ was pure cinema. Think 1970s Los Angeles, an afternoon dissolving by the pool, and an elegant post-swim hairstyle to follow suit. Strands were worked damp and pulled close to the head into a double French twist, before being loosened at the crown and ends. Feeling far from overly styled, the look suggested hair that had simply lived through a very good weekend. Backstage, Maximista Thickening Spray was used as a multi-purpose texturizer, applied through the lengths and left to air-dry for a weightless, wet-look finish. Blow-dried instead, the same formula creates volume and body. Supershine Moisturizing Cream was worked through the ends for a glossy, sun-dried finish. Our takeaway? This season’s wet-look is less about slickness—it’s a little imperfect, a little undone, and all the better for it.

Ballet Core at Baum und Pferdgarten

Baum und Pferdgarten channeled a familiar reference in the world of fashion—the ballerina. The runway looks channeled the moment immediately after rehearsal, when the ballerina’s perfectly done style begins to loosen up. The front was pulled tight with a headband, while the back softened into a low ponytail with a slightly damp, undone quality. Supershine Moisturizing Cream and Supershine Light Moisturizing Cream brought hydration and shine to the pony, while Featherbalm Weightless Styler softened loose pieces around the hairline for a final look that we consider, perhaps, the most convincing argument yet for a little more imperfection in every style.

Best of Both Worlds at Herskind

Two distinct looks defined the runway for Herskind. The first was soft, floating, and filled with movement. The backstage trick was particularly unexpected—Dry Texturizing Spray was applied to damp hair, rather than saved for the final styling step. Worked in before the hair dried, it created body and lift while preserving an undone, airy texture. The second look went in the opposite direction. Hair was pulled into a sleek, controlled ponytail, with Supershine Smoothing Wax Stick used along the hairline and crown to create a smooth, almost glass-like finish. According to our notes, SS27 hair isn't interested in choosing between polished and undone (because it can clearly do both).

The Perfect Pony at Freya Dalsjo

Freya Dalsjo has perfected the pony. A precise centre part was combed tightly back and gathered low at the nape of the neck. The ponytail was wrapped into a compact knot before extending into a long, straight silhouette, finished with fine elastic thread wrapped down the length. Working with each model’s natural curl pattern, Nicci paired a curated selection from the Eternal Curls Collection with Imperméable Anti-Humidity Spray and Supershine Smoothing Wax Stick for a sleek finish that kept the base polished and free of flyaways.

Texture Play at I AM SIGO

I AM SIGO’s collection was a highlight reel of warm tones. From copper to blonde, the collection’s palette corresponded with every hairstyle. On natural hair, clay was worked into the hairline in patches for a raw, material quality. Other looks featured cropped or crimped wigs and updos, using Swept Up Volume Powder Spray for added texture and Rock Hard Gel or Superfine Hair Spray to hold sculptural shapes firmly in place. Every look was distinctive, which we like to think was the entire point.