GET THE LOOK
Oribe x TWP at NYFW SS27
Metropolitan aesthetic meets midwestern sensibility for a not-so-typical, western-inspired collection. The TWP Spring/Summer 2027 Collection is inspired by artist and painter Georgia O’Keefe. Joey created a hair look that reflects the artist’s minimalistic style—slightly undone and restrained, yet structural.
Get the Look: The Fold
1. Apply Hair Alchemy Bond Building Elixir from mid-lengths to ends of clean, damp hair.
2. Next, prime and detangle the hair with Run-Through Detangling Primer, then dry the hair with a diffuser and your hands to encourage a natural yet stretched hair texture.
3. Gather hair into a low ponytail, flipping the ends of the hair under to create a folded style and secure with a barrette.
4. Finish with a light veil of Free Styler Working Hair Spray.
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