Staycation Like Oribe

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Staycation Like Oribe

Inside Oribe’s Gold Lust Restorative Night Crème for Hair Event

Hotel bed product layout gifts for infliuencers

At Oribe, we live for glamorous editorial moments and high-fashion hairstyles. Still, even the most iconic looks require rest. In celebration of embracing a little R&R in our hair routines, Oribe hosted a Restorative Overnight Experience at the Waldorf Astoria Beverly Hills.

The rejuvenating staycation marked the launch of the Gold Lust Restorative Night Crème for Hair, which is our newest innovation designed to restore hair while you sleep. To bring the Rest. Repair. Renew. campaign to life, beauty and lifestyle creators indulged in personalized salon and spa services, a celebratory dinner, and an early morning restorative Pilates class.

Oribe Gold Lust Night Creme for Hair product bottles

We invited members from our #OribeObsessed community, like Amy Chang, Christina Cardona, Rachel Lindsay, and more. Here’s what happened during their 24 hours of slowing down and waking up with their minds, bodies, and strands restored.

Rest: A Gold Lust Welcome

When you’re hosting a group of people, you want them to have everything they need to relax. This is especially true when you’re hosting an event rooted in restoration. Upon arrival, guests received a curated suite of nighttime essentials like luxury pajama sets that echo the Gold Lust packaging, silky eye masks, calming supplements, and, of course, Oribe’s signature hair care rituals.

Goodies waiting for the guests in their rooms

Oribe goodies waiting for the guests in their bathrooms

Goodies waiting for the guests in their bathrooms

Goodies waiting for the guests on their beds

Repair: Restorative Beauty, From Scalp to Skin

To get ready for dinner, our guests headed to the Oribe-exclusive Kevin B Salon for Oribe signature blowouts (hi, bounce and volume), which featured products from the Gold Lust Collection, plus some of our favorite core styling heroes. Of course, a great blowout is only part of getting ready; guests were treated to bespoke brow shaping from an expert from Sania’s Brow Bar in NYC, plus rejuvenating facials at the La Prairie Spa for a lit-from-within golden glow.

Guest getting a blowout at the Oribe-exclusive Kevin B Salon

Close up of guest getting her hair done at the hotel salon

Oribe Gold Lust product assortment on shelves

Guest getting her hair done at the hotel salon

Guest after her salon appointment getting photographed

The Gold Standard: A Gold Lust Dinner

Once the sun set, guests and members from the Oribe team mingled during a candlelit dinner on a private terrace. During dinner, Gabriella Raccuia from the Global Product Development team and Oribe Global Artist Gardner Edmunds led an intimate product presentation for everyone. This included everything about our new Gold Lust Restorative Night Crème for Hair, like the history of the Gold Lust Collection, the inspiration and insights into the new launch, plus usage tips.

Aesthetic table set up for the guests to attend

After dinner, each guest returned to their suite to find the Gold Lust Restorative Night Crème for Hair awaiting them alongside an LED face mask. It was an invitation from the Oribe team to transform their nighttime ritual before turning in.

Guests holding the #oribeobsessed sign before dinner

Renew: A Re-Energizing Rooftop Moment

For our personal routines, we always love to start the day with a little movement to revitalize our bodies for the day ahead. After a restorative private rooftop Pilates class overlooking the Los Angeles skyline, our guests indulged in light bites to bring the overnight retreat to a nourishing close.

Beauty rest isn’t only for your skin—your hair needs to pause sometimes, too. The Gold Lust Restorative Night Crème for Hair was created for overnight renewal and deeply hydrated, impossibly soft hair by morning. Available now.