How to Get Chloé Nicolai’s Bright Blonde – Oribe Hair Care

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How to Get Chloé Nicolai’s Bright Blonde

We sat down with Chloé @chloeleiiigh to find out what she uses — and how she uses it — to maintain an icy blonde look.

Oribe Bright Blonde Collection Bottles

Blonde influencer holding Bright Blonde Shampoo and Conditioner bottles

Bright Blonde Collection Bottles on a shelf in the shower

Oribe Bright Blonde Collection Bottles

Oribe Bright Blonde Collection Bottles

We've been longtime followers of Chloé Nicolai's minimalist, monochrome aesthetic. Of course, hair is the best accessory, and so it's only fitting she pairs her elevated, edgy style with a shaggy blonde cut that she keeps perfectly toned with the help of a well-honed routine she’s got down to a science.

Anyone who’s gone similarly bright and blonde knows the struggle of maintaining the brightness without brassiness—something key to pulling off that cool girl Scandi look. We had Chloé share her routine for maintaining the perfect bright blonde and the products she can't live without.

Here’s what she uses — and how she uses it — to get the look:

“It’s easy to maintain an icy blonde look, even weeks after getting your hair colored.

Once a week, I use the Bright Blonde collection, specifically formulated to take the brassiness out while still being gentle enough for everyday use. These luxurious formulas, enriched with violet pigments, neutralize brassiness and keep your perfect blonde vibrant and salon-fresh between visits.

Oribe Bright Blonde Collection bottles with a dime sized amount of product squeezed out

I use the Bright Blonde Shampoo for Beautiful Color, then after shampooing, I start to generously apply the Radiance & Repair Treatment before my Bright Blonde Conditioner for Beautiful Color.

After the wash, I prime my hair with the Bright Blonde Essential Priming Serum to protect from any damage while heat styling. It gives tons of shine without any of the brassiness!”

@chloeleiiigh

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