• WAVY

    Types 2a - 2c

    DESCRIBED AS: Loose, s-shaped waves that can range from fine to thick and are often prone to frizz. Type 2 waves need lightweight hydration, gentle definition, and anti-frizz support that won't weigh hair down.

    2a: soft waves with a light bend
    2b: beach waves with a loose s-shape and little root lift
    2c: strong, defined s-waves or curls with volume

    WAVE RITUAL: Cleanse with a hydrating shampoo. Condition weekly for moisture and detangling. Prep with a lightweight priming lotion for frizz control. Style with a mousse, gloss, or light cream to enhance wave pattern while maintaining movement. Finish with a humidity-resistant spray for longevity.

    PRO TIPS: To revive looser curls between wash days, refresh with water and a little curl cream or mousse, working in sections to ensure even product distribution, better definition, and less breakage. Avoid heavy oils or butters that can flatten waves. Use a microfiber towel or t-shirt to blot excess water gently. Protect nightly with a satin pillowcase to reduce frizz and maintain wave shape.

  • CURLY

    Types 3a - 3c

    DESCRIBED AS: Springy, defined, and often prone to frizz. Type 3 curls love moisture and lightweight hold.

    3a: loose spirals roughly the diameter of a thumb
    3b: springy ringlets roughly the diameter of an index finger
    3c: tight cork screw curls closer to the diameter of a pinky finger

    CURL RITUAL: Cleanse with a hydrating shampoo. Condition generously for slip and detangling. Prep with a lightweight priming lotion. Style with a curl cream or cream/gel layering to enhance your pattern. Finish with a humidity-resistant styler for longevity.

    PRO TIPS: Apply stylers on soaking wet hair for the best definition. Work product in small sections for even distribution then wrap hair around finger for more defined curls. Use a microfiber towel or t-shirt to blot excess water without disturbing curls. Protect nightly with a satin bonnet, scarf, or pillowcase.

  • COILY

    Types 4a - 4c

    DESCRIBED AS: Tightly coiled, fluffy, and full of volume. Type 4 coils thrive with nourishing moisture, slip, and rich definition.

    4a: smooth loops with spring and bounce, diameter smaller than a pinky finger
    4b: bends in a zig zag formation, diameter smaller than a pinky finger
    4c: zig zig curl pattern with variations of coils slightly undefined, diameter smaller than a pinky finger

    COIL RITUAL: Cleanse weekly, or co-wash if needed. Condition and detangle with a rich, moisturizing formula with mega slip. Layer moisture, starting with a leave‑in priming lotion, followed by a curl cream, and finishing with a gel for extra hold. Wash and go, twist, or braid with a wet setting styling technique for long-lasting definition. Seal ends with a humidity-resistant oil for softness and shine.

    PRO TIPS: Stretch hair with twists or braids to reduce tangles while maintaining curl integrity. Don’t skip the leave-in—Type 4 hair thrives with moisture layering. Diffuse on low heat with low air flow or sit under a hooded dryer to minimize frizz. Protect nightly with a satin bonnet, scarf, or pillowcase.

  • PROTECTIVE STYLES

    For anyone with curly or coily hair who wants to reduce manipulation, maintain moisture, support length retention, and protect their ends—whether for a few days or a few weeks. The goal is retention, not restriction, allowing your natural hair rest and thrive.

    COMMON EXAMPLES: cornrows, box braids, twists, stitch braids, faux locs, sew-ins or weaves, wigs (with the natural hair braided underneath), crochet braids, updos or tucked styles. Even styles you wear for just a few days—like a flat twist set or a low bun—can function as protective styles when done intentionally.

    KEY CHARACTERISTICS: Ends are tucked and protected, tension is controlled, hair is prepped properly, scalp is accessible for care, maintenance is intentional and takedown is gentle.
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Eternal Curls Intense Conditioner Eternal Curls Intense Conditioner

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Eternal Curls Deep Treatment Masque Eternal Curls Deep Treatment Masque

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Eternal Curls Polish & Protect Oil Eternal Curls Polish & Protect Oil
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Eternal Curls Cleansing Crème Eternal Curls Cleansing Crème

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Priming Lotion Leave-In Conditioning Detangler Priming Lotion Leave-In Conditioning Detangler

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Styling Butter Curl Enhancing Crème Styling Butter Curl Enhancing Crème

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Straight Away Smoothing Blowout Cream Straight Away Smoothing Blowout Cream
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Curl Gelée for Shine & Definition Curl Gelée for Shine & Definition

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Hair Alchemy Heatless Styling Balm Hair Alchemy Heatless Styling Balm
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Gold Lust Repair & Restore Shampoo Gold Lust Repair & Restore Shampoo
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Gold Lust Repair & Restore Conditioner Gold Lust Repair & Restore Conditioner
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Gold Lust Transformative Masque Gold Lust Transformative Masque
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Gold Lust Nourishing Hair Oil Gold Lust Nourishing Hair Oil
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Supershine Moisturizing Cream Supershine Moisturizing Cream
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Run-Through Detangling Primer Run-Through Detangling Primer

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Run-Through Detangling Shampoo Run-Through Detangling Shampoo

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Imperméable Anti-Humidity Spray Imperméable Anti-Humidity Spray

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Rock Hard Gel Rock Hard Gel

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