THE ORIGINAL

Dry Texturizing Spray

15 YEARS

of an icon

60+ AWARDS

won globally

Black and white illustration of a shopping bag with 'ORIBE' branding.

1 SOLD

every 60 seconds

Iconic Heritage

From Cindy Crawford to Linda Evangelista, styling icon Oribe Canales defined the signature volume and glamour that became synonymous with 90s supermodel hair.

Oribe Canales introduced Dry Texturizing Spray in 2010—a first-of-its-kind styler designed to deliver Oribe's signature style in a can: volume, separation, and slept-in, piecey texture.

The making of Dry Texturizing Spray was a tremendous creative and scientific feat. From dream to distribution, it took years to invent a product that worked exactly as Oribe intended. The breakthrough formula is a testament to Oribe’s relentless quest for products that push the standards of performance in the pursuit of unapologetic glamour.

One spray (or more for extra drama) is all you need to create tousled texture, incredible volume, and your signature style.

Get the Look of More

When Oribe Canales talked about his clients, he would say, “They were already beautiful. I just made them look more”—a transformative, rough-luxe approach to hair embodied in the amplifying results of Dry Texturizing Spray.

more TEXTURE

Delivers rough-luxe texture for hair with a tousled, sultry look

more VOLUME

Adds weightless density and invisible lift to create unparalleled volume

more ICONIC

Effortlessly creates glamorous looks that exude confident allure

An Icon the Pros Can't Live Without

Fifteen years later, Dry Texturizing Spray is still a must-have in every session stylist’s kit, seen backstage at fashion shows and on set at celebrity shoots around the world. We tapped our Global Artists for their top tips and tricks on our most iconic product:

“I love using it as a root lift in general. Apply 2 inches from the scalp, close application and quickly use the hairdryer to get massive root lift.”

– Ronnie Stam, Oribe Creative Director

"Dry Texturizing Spray adds some grit to the hair, so applying before starting to pin an updo will help maintain your texture. You can effortlessly back comb, mold, shape, and create a gritty anchoring base for things like veils, headpieces, and other adornments for special events."

– Ken Huang, Oribe Principal Artist of Global Design

"Boho-chic hair was a signature look for Oribe Canales, and the way he really amped it up for editorials was layering Dry Texturizing Spray and Après Beach. Together they create that lived-in, sultry, editorial beach hair with piecey separation and sheen."

– Jenelle Oldham, Oribe Global Artist

WHAT'S INSIDE THE CULT-FAVORITE FORMULA?

Texturizing + Volumizing
Zeolite Crystallines

Add rough luxe texture to hair, instantly lifting strands and adding weightless density while absorbing oil at the roots. Think effortlessly tousled and irresistibly slept-in with undeniable style–the essence of Oribe. 

Nourishing
Oribe Signature Complex

Watermelon, Lychee and Edelweiss Flower defend hair from oxidative stress, photoaging and the deterioration of natural keratin all while protecting from the drying, damaging and color-depleting effects of the elements.

Glamorous
Côte d’Azur Scent

An Oribe signature, evokes the allure of the Côte d'Azur with sun-drenched notes of Solar Calabrian Bergamot, Sensual White Butterfly Jasmine, and Warm Sandalwood. 

Custom
Propellant System

Designed to make the product shoot rather than mist into the hair—a technology that didn't exist yet—the specialized propellant system was developed over two years to deliver the tactical blend of ingredients with unparalleled results.

How to Apply

Begin with dry, styled hair before applying Dry Texturizing Spray.

Shake well, then apply section by section. Spray from roots to midway down each strand, holding can 6-8 inches away from hair.

Gently work into hair, massaging at the roots for tousled texture, invisible lift and incredible volume. 

TIP: Use as a glamorous alternative to dry shampoo to absorb oil at the roots and extend time between washes  

WATCH & LEARN

How-To: Dry Texturizing Spray

How-To: Dry Texturizing Spray

How-To: Dry Texturizing Spray

How-To: Dry Texturizing Spray

How-to: Set with Dry Texturizing Spray

How-to: Set with Dry Texturizing Spray

How-to: Styling Bangs

How-to: Styling Bangs

Editorial: Glamour Bob

Editorial: Glamour Bob

Bestseller

Signature

Dry Texturizing Spray

Instant glamour and unprecedented magnetism in a bottle. The ultimate texturizing spray for tousled texture, incredible volume, and signature style—designed by legendary hair stylist Oribe Canales to put editorial expertise and backstage-speed styling in your hands. It effortlessly amplifies hair with texturizing and volumizing zeolite crystallines, while a nourishing Oribe Signature Complex helps defend and protect hair from damage. Infused with transportive notes of solar Calabrian bergamot, sensual white butterfly jasmine, and warm sandalwood, its signature scent evokes the allure of the Côte d'Azur. 

One Spray, Infinite Impact. Get the look of more: 

  • More Texture: Delivers rough-luxe texture for hair with a tousled, sultry look 
  • More Volume: Adds weightless density and invisible lift to create unparalleled volume 
  • More Iconic: Effortlessly creates glamorous looks that exude confident allure. 

Dry Texturizing Spray