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How-To: Cool-Girl Texture

Bohemian beauty straight from the Cucculelli Shaheen runway.
Model walking down the runway at Fashion Week
6 models walking down the runway
Model walking down the runway at Fashion Week
Model walking down the runway at Fashion Week
Model walking down the runway at Fashion Week

Fashion Week is filled with fantastical hair looks. But our favorite style from the fall/winter 2025 New York runways is one we’ll happily be wearing every day.

Cucculelli Shaheen’s richly embellished “Memento Fiori” collection drew from cosmic elements, creating constellations of style inspired by bohemian travelers and midnight desert dancing.

Model walking on runway in fashion show

Mandee Tauber, Oribe Principal Artist of Global Design, brought this celestial vision to life by creating a tousled, undone finish that complemented the collection’s embroidered fabrics, giving the hair a texture of its own. We left backstage with a new go-to look we’re sure to have on repeat.

Model getting her hair professionally styled backstage

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Free-Spirited Texture


1. Working section by section, prep the hair with Maximista Thickening Spray to add grip.

2. Use a 1 ½ inch curling iron to create irregular waves, alternating directions for a natural, unstructured feel.

3. Spray Thick Dry Finishing Spray between sections to add texture and volume.

4. Apply Swept Up Volume Powder Spray, focusing at the roots. Lightly backcomb the crown for effortless height.

Stylist spraying Oribe product into model

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