• Image courtesy of Hanneli Mustaparta.
  • Chanel Couture 2010. Image courtesy of Hanneli Mustaparta.
  • Miu Miu Fall/Winter 2012. Image courtesy of Hanneli Mustaparta.
  • Valentino Couture 2010. Image courtesy of Hanneli Mustaparta.

Hanneli Mustaparta

Former model turned stylist, photographer and blogger Hanneli Mustaparta has dazzled the fashion industry with her covetable clothing and alluring charm. A regular on best-dressed lists, Hanneli is often the subject of our favorite fashion week street style snaps…although, she prefers being behind the lens, taking photos for her own blog Among her many other fashion accolades, Hanneli is a contributing photographer for Vogue and, blog curator for Calvin Klein and has graced the pages of countless fashion magazines, including a recent appearance in Glamour’s August issue. We talked to the Norwegian stunner and Oribe fan about her recent travels, personal style and what we can expect in the future from this rising fashion figure.

We love your blog. How do you decide what content to share?

Thank you! I share only what excites me and inspires me.

Your work requires a lot of travel. Where was the last place you visited?

The last place I visited was Paris, where I shot some very inspiring people.

What new destination are you dying to visit?

I have always wanted to visit Vietnam and spend a month experiencing the countryside and a different way of life.

What do you never travel without?

Sennheiser noise cancelling headphones for all my flights. They cut out the engine noise and cries of sad babies. I also find one needs a lot less volume whilst listening to movies than you get on regular headsets. I land much more rested this way.

How would you describe your personal style?

I like everything from long flowing dresses to sleek and tailored pieces and clothing with minimal lines with a tad of quirkiness, so I find it hard to describe my style. I like to surprise myself and not box myself in to keep my options open.

What is your most cherished item in your closet?

There are quite a few. I have a wonderful long floral vintage dress from the basement of Topshop in London, a Spring/Summer 2008 white Miu Miu dress and a navy blue suit by Acne that I will live in all of fall.

How did you get into street style photography?

I have been taken with photography and the magic of capturing something that cannot be re-created since a young age. I kept my eyes and ears open whilst modeling and loved being in the middle of the conversations between photographers, editors and art directors on set. It felt very natural to me the way they were thinking and editing. Merging this interest with my love for clothing and fashion has been very natural.

What makes you take a photo of someone you see on the street?

The people I shoot aren't interested in dressing for anyone else but themselves. They are not trying to impress their boyfriends/girlfriends/editors or photographers. They follow their own aesthetics with a sense of humor and an unpretentiousness.

What is the craziest hair look you’ve captured?

Miu Miu’s Fall/Winter 2012 hair, the puffy pastel blue mix on the runway at the Chanel Couture show in 2010 and the Valentino Couture 2010 elf hairstyle.

Who inspires you creatively?

I pick up inspiration from so many different places and people, so it's hard to do a track back. I get inspired when I least expect it.

How did you discover Oribe Hair Care products?

On various shoots, hairstylists have used the hairspray on me, and I’ve loved how it smells.

What is your favorite Oribe product?

The Signature Shampoo and Signature Masque…my hair has never been happier or healthier. I don't travel anywhere without it.

What is your day-to-day hairstyle?

I dry it quickly using my hands. When it's all dry, I use the Dry Texturizing Spray on a few pieces on the top and back, then I brush through and that's it.

What is the craziest thing you’ve ever done to your hair?

As a kid, I was inspired by Bjork to divide my hair into lots of different sections and swirl each piece back on itself and secure it with colored hair elastics. I think my favorites were orange elastics.

What are your rules of thumb when it comes to making a hairstyle change?

Color-wise, I am a firm believer that one should only do subtle changes. Have someone who knows hair really well to give it some “oomph” color and cut-wise.

What do you like to do in your free time?

I rock climb, see friends, skateboard and cook. I particularly like cooking new and challenging dishes.

What’s next for you?

I'd like to continue as I am expanding my work, shooting lots more editorials and campaigns with further art direction and perhaps designing a collection!

Go Back


First to Know

Get the latest news, offers and style tips delivered to your inbox.

Thank you for subscribing.