Virtual Tour

Parlour and Juke

When examining the eclectic but decidedly rock 憂 roll vibe at her popular Nashville salon, Parlour & Juke, you might never guess that owner/hairstylist Cali DeVaney is an Alabama-bred preacher抯 daughter. Parlour & Juke, which opened two years ago and added a new barber station this past September, has become a Nashville staple frequented by locals and celebrities alike. Before she headed off to style hair for the Grammys, we talked to DeVaney about how she brought her childhood into the salon抯 design, the local touches she embraces and how music sets the desired tone of the space.

How would you describe your salon抯 design?
Southern gothic and comfortable with a wayfaring attitude of music, art, culture and style

How did you come up with your vision?
It's been in my head for a long time, and the look and feel of it is a combo of everything I've ever been exposed to growing up in the rural South.

What feeling/mood are you trying to convey to your clients?
A welcoming, relaxed, low-key, hang-out-and-have-a-beer bar vibe

What was the space before you moved in?
A photography studio

How does the design reflect and/or contradict the city/neighborhood you抮e in?
Our neighborhood is industrial and transitional, so I think it reflects that. It contradicts the salon culture as a whole.

How does the design reflect YOU?
Parlour & Juke is layered with artifacts from my childhood, such as rusty tools from my parents farm and a distressed white shelf made by my great-grandfather. There are cow tags from the farm hanging from the ceiling, and three beautiful quilts made by my great-grandmother. There抯 also some bad taxidermy thrown in for good measure. I love the idea of putting something that looks weird in a place that抯 supposed to be beautiful.

What抯 your favorite part of the salon?
The ceiling!

What抯 the most unique aspect of your salon (design or services)?
Our hour-long straight razor shave and our unique warehouse salon "noise" that includes almost daily sound checks from Mercy Lounge, the music venue next door, and the multiple trains that go by right behind us every day.

Other than the physical design of the space, how do you create your desired atmosphere in the salon (music, multimedia, etc)?
Music is definitely the number-one biggest element we use to create the atmosphere. We try to get our hands on music before it comes out and play it in the shop, and being in the Music City, we try to support the local music scene as much as possible. Sometimes we have guilty pleasure music days and play 90s hard-core rap all day; sometimes we clear out the entire space and have a rock show. We also collect show posters and memorabilia.

If you could have a fashion designer create uniforms for your salon, who would it be?
Billy Reid

Do you serve food/alcohol in your salon? If so, what?
We serve local Nashville Yazoo beer. We have a great connection with a local wine store, Woodland Wine Merchants, who supplies us with great wine for our customers. We've also got southern sodas like Cheerwine and RC cola, and the occasional mason jar of bourbon-soaked cherries from local bartender friends.

What is your retail area like?
It's an old bar that I found at a junk store and rebuilt. The whole retail area is decorated with vintage objects and stuff I found in my parents' barn梚t抯 always evolving, and I'm constantly changing up the design of the space. It helps us sell products because it's so unique and interesting.

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