Backstage

Charles David, Fall/Winter Campaign

Hair by Shalom Sharon

For the Fall/Winter 2011/2012 ad campaign for luxury shoe brand Charles David, hairstylist Shalom Sharon created messy waves that beautifully juxtapose the architectural intricacy of the heels. “I was aiming for a look where the hair was not too polished and not too ‘done’ but still maintained a lot of movement,” Sharon says. “It’s a look the model could have accomplished herself.” The textured style also matched the backdrop, allowing the model and the shoes to really pop. Here’s how to get the look:


1. Prep hair with Maximista.
2. Twist hair with your fingers while blow-drying to get loose, unstructured waves.
3. Spray Dry all over for volume, then twist hair again.
4. Add Après Beach to get a beachy texture, twist strands again and pin up. Let waves set while bangs and makeup are being done.
5. Spray Foundation Mist on the bangs and use a round brush to blow-dry them smooth. “This product is one of my favorites because it leaves hair full and soft and brings out the hair’s natural sheen,” Shalom says.
6. Bring down pinned-up waves and break up hair.

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