Backstage

"Pump Up The Volume"

Beauty Now

The secret to voluminous, youthful hair?
Cult celebrity favorite brand Oribe (Sophia Loren and Penelope Cruz are longtime die-hard fans) created Volumista, a weightless mist containing high-tech polymers that temporarily swell the hair shaft, and also hold locks in place. Spritz on strands, but don't oversaturate. While tresses are barely damp massage in from roots to ends. Blow-dry your hair to bigness.
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