Giving Back: Breast Cancer Awareness Month
Throughout the month of October, salons in the Oribe Hair Care network worked tirelessly to bring awareness to and raise funds for the on-going battle against breast cancer. While many of our incredible partner salons supported the Limited Edition Pink Design Dry Texturizing Spray initiative, some of our owners and stylists went above and beyond in their charitable efforts. We spoke with Wheelhouse Salon, Salon 387, Cosmo & Company and Jose Luis Salon to learn more about how they were able to rally their clients and join their communities in the fight to end this terrible disease.
Wheelhouse Salon has only been in existence for a year and a half, however they have already established themselves as an entity in Birmingham, Alabama. And this October, they got even more involved in their community through a creative giving back effort that included Oribe’s Limited Edition Pink Design Dry Texturizing Spray, a good old southern party and a few dozen shirtless men who were willing to step in front of the camera for a good cause. Every day in October, Wheelhouse’s Instagram (@WheelHouseSalon) featured one topless, local guy toting a pair of Pink Dry Spray’s for their campaign “Wheelhouse Goes Pink.” The salon threw a parking lot party where the models—who were mostly friends of the stylists and clients’ husbands—ate, drank and posed for their close ups. The goal was to raise awareness for breast cancer, and with well over 2,200 likes and counting, this attention-grabbing effort has been doing just that. In addition to the Instagram movement, Wheelhouse is donating a portion of their Pink Dry proceeds to breast cancer research.
It’s not every day that the uber-manly gentlemen of Memphis, Tennessee dig in their closets to pull out something pink, however during the month of October they are doing just that—for 31 days in a row. Salon 387 co-owner, Brent Clayton, is one of 35 Memphis men chosen for the “Real Men Wear Pink” campaign, which raises money for breast cancer research through the American Cancer Society. Every day in October Brent along with high-profile men in Memphis, including Mayor A C Wharton, will step into, button, snap or tie on something in a pink hue. Because the issue of breast cancer hits close to home for Brent, Salon 387 has always provided a supportive, understanding and safe environment for women who are learning to manage their new look during and after chemotherapy and radiation treatments. On top of the pink clothing and accessories that will create awareness around the issue, Salon 387 is donating 100 percent of October sales from everything in the Oribe collection that is pink, including Limited Edition Pink Design Dry Texturizing Spray and Bright Blonde Shampoo and Conditioner.
Cosmo & Co
Cosmo & Company is no stranger to the fight against breast cancer. Every year the West Palm Beach, Florida-based salon spends the month of October raising awareness and funds to put toward the battle, and with each passing event, their charitable endeavors are bigger and more successful. Cosmo Dischino, owner of Cosmo & Company, lost his first wife to breast cancer so the fight is a personal one for him and his team of stylists. This year, the salon partnered with the American Cancer Society’s Making Strides Against Breast Cancer Walk and has raised more than $2,000 through Team 360, which includes the salon and a wellness center that resides in the same building as Cosmo & Company. More than 240 teams and local radio stations participated in the walk on October 17, making it one of the biggest to date. The salon will continue to fundraise by selling Limited Edition Pink Design Dry through October 31.
Jose Luis Salon
While the inhabitants of Austin make sure to keep it weird, they also do their part to give back in a big way. Every year the community turns to their talented designers and jewelers to create wearable art that raises money for breast cancer research. And even though Art Bra Austin is not held during the month of October, the message is the same—end breast cancer for good. After the local artists create 70 jaw-dropping bejeweled and scene-inspired bras, they are put on display at a fashion show before being auctioned off to benefit the Breast Cancer Research Center of Texas. This is where the Jose Luis Salon steps in and the fun begins. The models who powerfully strut down the catwalk are all cancer survivors and the stylists at Jose Luis work together backstage to make the women look and feel beautiful. The salon, which has been involved in Art Bra Austin for five years, has seen bids go as high as $8,500 for one of the original handcrafted bustier designs.