• Image courtesy of
  • Image courtesy of

Patrik Ervell

Hair by Holli Smith for Oribe Hair Care

According to lead hairstylist Holli Smith for Oribe Hair Care, the inspiration behind the hair for Patrik Ervell’s Fall/Winter 2013 collection was “Happy Mondays and ‘90s urban grunge.” The translation of this reference was a severe middle part and hair that was plastered down to the models’ heads. The finishing detail was swinging the front of the hair forwards to frame the face. “He’s got to look like a kid who’s been out all night,” Holli said, implying this boy is probably up to no good. Coming down the runway with Patrik’s tailored designs and high-tech fabrics, the overall look was sophisticated streetwear with an edge.

How to achieve this look:
1. Spray hair liberally with Maximista.
2. Part hair down the center.
3. Use a comb to flatten hair down to the head. You want to make the hair as small and flat to the head as possible.
4. Comb front pieces of hair forward so they curve around the face.
5. Use Superfine Strong to tame down flyaways and finish hair to a glossy shine.
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