Backstage

  • Naomi Campbell<br />
'This is an effortless-looking, natural blowout,' said Oribe of the look.<br />
<br />
<b>Get the Look:</b><br />
1. Blowdry the hair, encouraging its natural movement.<br />
2. Spray <a href='http://www.oribe.com/index.php/products/view/2230/soft-small-dry-conditioner-spray-small/' target='_parent'>Soft Dry Conditioner Spray</a> through the entire head.<br />
3. Then, use a curling iron to create random curls throughout.<br />
4. Spray <a href='http://www.oribe.com/index.php/products/view/1473/apres-beach/' target='_parent'>Après Beach Wave and Shine Spray</a> mid-shaft to ends to further clump hair together.<br />
5. Finish by turning the head upside down, and spraying Soft Dry Conditioner Spray throughout the hair.
  • Rita Ora<br />
'This look was easy, tousled bleached blond hair,' explained Oribe.<br />
<br />
<b>Get the Look:</b><br />
1. Piece out damp hair with <a href='http://www.oribe.com/index.php/products/view/49/curl-by-definition/related:2230' target='_parent'>Curl by Definition</a>. Depending on your natural texture, either let hair dry on its own or power dry with hands.<br />
2. Once hair is dry, use <a href='http://www.oribe.com/index.php/products/view/2230/soft-small-dry-conditioner-spray-small/' target='_parent'>Soft Dry Conditioner Spray</a> while still maintaining the clumped pieces created with the Curl by Definition.<br />
3. Finish with <a href='http://www.oribe.com/index.php/products/view/26' target='_parent'>Dry Texturizing Spray</a> at the roots for lift.
  • Kendall Jenner<br />
<br />
<b>Get the Look:</b><br />
1. Spray the hair with <a href='http://www.oribe.com/index.php/products/view/2229/thick-small-dry-finishing-spray-small/' target='_parent'>Thick Dry Finishing Spray</a>, section by section, to saturate the hair. Blow dry, directing hair with your hands in the opposite direction of the hair's growth to encourage natural body.<br />
2. Use a large iron throughout the hair, spraying each section with <a href='http://www.oribe.com/index.php/products/view/68/soft-lacquer-heat-styling-spray/related:72' target='_parent'>Soft Lacquer Heat Styling Spray</a> before applying heat for protection and hold.<br />
3. Brush through the hair.<br />
4. Spray <a href='http://www.oribe.com/index.php/products/view/2230/soft-small-dry-conditioner-spray-small/' target='_parent'>Soft Dry Conditioner Spray</a> throughout and use <a href='http://www.oribe.com/index.php/products/view/26/dry-texturizing-spray/related:2229' target='_parent'>Dry Texturizing Spray</a> at the crown. Run hands through the hair to break up the texture.
  • Lara Stone<br />
<br />
<b>Get the Look:</b><br />
1. Apply <a href='http://www.oribe.com/index.php/products/view/2229/thick-small-dry-finishing-spray-small/' target='_parent'>Thick Dry Finishing Spray</a> to wet hair and power dry.<br />
2. Once hair is dry, spray Soft Dry Conditioner Spray throughout the lengths for a silky finish.
  • Jonathan Rhys Meyers<br />
<br />
<b>Get the Look:</b><br />
1. Use a combination of <a href='http://www.oribe.com/index.php/products/view/56/original-pomade/' target='_parent'>Original Pomade</a> and <a href='http://www.oribe.com/index.php/products/view/57/rock-hard-gel/related:56' target='_parent'>Rock Hard Gel</a> to create a spiky texture.<br />
2. Use a comb to create the desired shape, and then define the style with your fingers.
  • Luke Evans<br />
<br />
<b>Get the Look:</b><br />
1. Comb <a href='http://www.oribe.com/index.php/products/view/1784/supershine-light-moisturizing-cream/' target='_parent'>Supershine Light Moisturizing Cream</a> through wet hair to hydrate thick, coarse hair.<br />
2. Apply <a href='http://www.oribe.com/index.php/products/view/51/gel-serum/related:68' target='_parent'>Gel Sérum</a> and comb the hair into place. Allow to dry, then use fingers to break up the hair.
  • Liu Wen<br />
<br />
<b>Get the Look:</b><br />
1. Smooth hair back using <a href='http://www.oribe.com/index.php/products/view/51/gel-serum/' target='_parent'>Gel Sérum</a>, and then pull a sheet or scarf over your hair.
  • David Gandy<br />
<br />
<b>Get the Look:</b><br />
1. Apply <a href='http://www.oribe.com/index.php/products/view/56/original-pomade/' target='_parent'>Original Pomade</a> onto wet hair. Start with a small amount and add more as needed, depending on hair length. Comb through and set the style.<br />
2. Secure the look with <a href='http://www.oribe.com/index.php/products/view/70/superfine-hair-spray/related:50' target='_parent'>Superfine Hair Spray</a>.
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"Pillow Tweets"

The March issue of W gave new meaning to social networking, as photographers Mert Alas and Marcus Piggott brought together social media-savvy celebrities for an intimate “Pillow Tweets” shoot. Managing most of the manes, Oribe said, “The inspiration for this shoot was easy and effortless.” Scroll through the slideshow above to see the looks and learn how to get the bedhead styles.
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