• Backstage at J. Lindeberg
  • Backstage at J. Lindeberg
  • Backstage at J. Lindeberg
  • Backstage at Edmund Ooi
  • Backstage at Edmund Ooi

Oribe at New York Fashion Week: Men's

After the Oribe Education Team and talented network of stylists took over New York Men's Day, Educators Kien Hoang and Joey George took on a few extra shows at the first-ever New York Fashion Week: Men's. Hoang created a cool, tousled look for Swedish brand J. Lindeberg, while George experimented with texture and shape for Malaysian-born designer Edmund Ooi's Spring/Summer 2016 runway show.

J. Lindeberg 
Hair by Kien Hoang

Head designer Jessy Heuvelink’s inspiration for Spring/Summer 2016 was two-fold, the first being a raven that befriended Heuvelink on his walk to work in his native Stockholm, and the second being the film Midnight Cowboy. Heuvelink translated the spirit of his animal friend and the iconic 1969 film into a collection of expertly tailored trousers and blazers with an effortlessly cool vibe. Key hairstylist Kien Hoang worked closely with the designer on a hairstyle to complete the look. The result was tousled, rough and raw with rock ‘n’ roll flare. “Jessy didn’t want the models to look overstyled,” said Hoang. “We used the products to enhance each model’s natural hair texture and make the look luxurious.”

For the shorthaired models, Hoang sprayed Dry Texturizing Spray at the root and Après Beach Wave and Shine Spray throughout the length for effortless rocker texture.

For models with longer hair, Hoang created a pin curl set with Crème for Style. After taking out the pin curls, he sprayed Dry Texturizing Spray at the root and used his hands to break up the curls. To finish, he defined the curls with Curl Control Silkening Crème for a luxurious finish.

Edmund Ooi
Hair by Joey George

Menswear designer Edmund Ooi took us on a galactic trip for Spring/Summer 2016. “The inspiration behind the collection was flamboyant space suits,” said Ooi. To complement the daring collection, lead hairstylist Joey George was inspired by an experience he had on a plane flying through a lightning storm. Using the notion of having your head in the clouds and the shape of lightning, Joey created a playful look that’s a departure from the expected well-groomed looks dominating the menswear runway. “I loved working on this show because I like creating out-of-the-box looks,” said George.

Get the Look:

  1. Wet the hair with Foundation Mist and then blow-dry Sculpting Cream into the hair.
  2. Section off the bangs and glue extensions to add length. Cut the extensions right above the top of the lip.
  3. Spray Soft Lacquer Heat Styling Spray on the bangs section by section. Wrap each section in a figure-8 shape around a hairpin and flatiron.
  4. Once dry, take the bangs out of the hairpins and comb through it with a wide-tooth comb.
  5. Finish by misting a generous amount of Après Beach Wave and Shine Spray throughout the hair.


Photos by Rachelle Hacmac for Oribe Hair Care

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