At Men’s Fashion Week in Milan, up-and-coming Italian brand MSGM by designer Massimo Giorgetti showed its Spring/Summer 2015 collection, featuring beach-friendly separates in MSGM’s signature bright colors and graphic prints layered and accessorized with backpacks, visors and sunglasses. Hairstylist Holli Smith cleaned up the models’ hair with a quick cut around the ears and neck before creating a groomed-and-brushed look with an easy touch to it. “We wanted a sophistication to these models that would elevate the clothes in a comfortable way,” explained Smith. “We did a light application with the products so it made a ‘done’ style feel very natural.”

Get the Look:
1. Use a small amount of Maximista Thickening Spray throughout the hair. Blow-dry straight back and tight to the sides with a round boar bristle brush.
2. Run your fingers through the front of the hair with Rough Luxury Soft Molding Paste to break up the perfection and bring ease to the look.
3. Brush through the hair and finish the look with Superfine Strong Hair Spray.
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