• Lucy Wood's rendition of the Oribe hair goddess.
  • Lucy Wood in her studio.
  • The Butterfly Effect.
  • The Hair and the Tortoise.
  • Head Crab.
  • Circle Game.
  • Three Threes.
Oct 3, 2012

Lucy Wood

The latest artist to join our logo series is illustrator, graphic designer and textile designer Lucy Wood. Wood, who goes by the alias White Rabbit Says, hails from stylish Melbourne, Australia (a hotbed of young designers), and has a strong background in fashion design. We caught up with her and asked her to divulge everything from the origins of her elusive nickname to which pieces in her wardrobe are signature Lucy Wood. To see more of Lucy’s work, click here.

You sometimes go by the alias White Rabbit Says—what’s the story behind this nickname?

I’m pretty sure it just evolved from random conversations at the local bar with my brother and friends. I was just starting to get serious about doing freelance and didn’t really have a brand or name. White Rabbit Says came from us joking around with Simon Says and adding on lines from video games and pop culture. One was a line from Grand Theft Auto: “You want the chainsaw, Gringo?” For some reason, I changed it to White Rabbit and it stuck. I think the book Quotable Alice and the Illustrations from Lewis Carroll's Alice might have played some subconscious role as well.

What did you dream of doing when you were a little girl?

I actually wanted to be an archaeologist for a good while, which may or may not have had something to do with Indiana Jones…I also had a career as Batman all mapped out.

Until I hit high school, I really hadn’t thought seriously about what I wanted to be. Being an extreme tomboy, I was too busy letting my imagination run amok and climbing trees. That being said, the one thing I had always loved doing was drawing. I would doodle on anything from concrete to my bedroom door.

You have a rich background in fashion. Can you tell us a little bit more about your experience in the industry?

It was one of those things that I didn’t realize I loved doing until I started doing it for work. I had dabbled in t-shirt design while studying interior design at university. My first textile job introduced me to large-scale print and yardage print design. Since then, I have designed textiles for large apparel companies, small boutique designers and, of course, my own label. There is a lot to like about seeing your work walking around on two legs.

Describe your dream studio.

I have always loved the idea of a large open-plan warehouse with exposed beams and concrete or wooden floors. Plenty of natural light, bench space and a view to gaze out on. I always picture the color scheme as washed-out whites and dove greys. Over time, the space would change, as I tend to stick, draw and hang stuff on my walls.

How would you describe your design aesthetic? Do you have a design philosophy?

It’s a bit of a mix between traditional and digital. Kind of folky line work meets cosmic starscapes…but it’s ever evolving at the same time, so I am sure in a few years I would answer that question a bit differently. That probably sums up my design philosophy: I have a strong base style but an ever-evolving execution.

Is there any overlap between textile design and fashion design?

Definitely—just in varying degrees. Sometimes it is just being conscious of the type of fabric; other times it is considering where the print will sit on the body when worn. I always like working with the designer when designing textiles, as it tends to get the best outcome.

Are there any articles of clothing, accessories, hairstyles or makeup looks that are signature Lucy Wood?

Androgynous style, Acne heels and shoes, relaxed and loose hair and natural, barely-there makeup. I am also quite fond of rough cut crystals and stones set in brass.

What tips and tricks do you have to keep your hair and make-up looking pristine in Australia’s rough climate?

It can be quite tough, especially going from Melbourne to Brisbane, where the climates are very different. Not over-drying my hair keeps it from going frizzy, and I use a hair oil to tame any flyaways and to add shine. I keep my makeup nice and light with just a tinted moisturizer and natural eye color—that takes me through the day without having to touch it up much.

What’s the best advice that you’ve ever been given? What’s the best advice that you’ve given?

The best I have ever received: “Always make a backup of your backup.” That is the best advice ever.

The best advice I have ever given: “At the end of the day, we are making fashion, not saving lives, so how about we all calm down.”
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