• Graeme Armour
  • A look from Graeme's Fall 2011 collection
  • Graeme's style: 'Dark, kitsch, minimal, chic…with a touch of rock ‘n’ roll.'
  • 'Be as creative as you can, and keep your vision tight,' says the designer.
  • Lady Gaga and Kate Bosworth have become fans of the designer's style.
  • 'Be yourself…and always wear black!' says Graeme.

Graeme Armour

Graeme Armour wants to take you to the dark side. The Glasgow native – and one of fashion’s hottest young designers – has made a name for himself in London, New York and beyond with his deconstructed leather, bold silhouettes and love of all things black. Couple this with an apprenticeship with Alexander McQueen and an almost hyperbolic attention to detail, and you have just the right combo to make Lady Gaga and Kate Bosworth come running. (They were some of his earliest fans.)

We caught up with Graeme to discuss his wardrobe secrets, alternative career plans and visions for hair on the runway.

How would you describe your signature style?

Dark, kitsch, minimal, chic…with a touch of rock ‘n’ roll.

When you were 5 years old, you wanted to be…

A doctor.

Any moments that made you especially convinced you should become a designer?

When toilet paper would become a wedding dress!

What’s one thing that would surprise us if we looked in your closet?

How little clothes I have: I'm a jeans and t-shirt kind of person.

Which city best fits your style?

I absolutely love New York.

Like people in the hair industry, a good deal of your work as a designer is about promoting your creations. What are some of the best ways to do so – especially when working on a tight budget?

Be as creative as you can, and keep your vision tight. Being selective about promotion is always beneficial in the end.

How does hair fit in with your vision each season?

It's a whole vision, and without the perfect hair, my vision and look would be incomplete.

If you were to design a salon, what would it look like? What would the colors be?

No doubt dark…but I also like kitschy and quirky pieces, so it would be a mix of sporty, cool and quirky.

What would the stylists wear?

Something minimalistic and (no doubt) black.

What’s your personal hair routine?

At the moment, it's short and flat in a British way. I prefer to wash it every day. I add mouse, dry and use a styling product…no spikes, though.

What music leaves you inspired to design?

I love a bit of rock, classic…and a bit of pop. Bowie is my fave of all time.

Any artists influencing your work right now?

I'm a huge fan of any artists who have a strong graphic aesthetic. At the moment, I'm loving the artist Margaret Mellis, a fellow Scot and a genius.

What’s your best style tip?

Be yourself…and always wear black!

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