Frye Fall/Winter 2014

The Frye Company Fall/Winter 2014 Campaign
Hair by Sienree

The Frye Company—or simply known to shoe lovers as Frye—shot its Fall/Winter 2014 campaign, starring model Heather Marks, at the footwear brand’s own factory in Arkansas. Inspired by the endless supply of boots, colors and shapes, hairstylist Sienree created a look that conveyed this industrial mood through loose, deconstructed waves with volume, shape and body.

Get the Look:
1. Create a side part and apply Grandiose Hair Plumping Mousse to damp hair and rough-dry.
2. Once the hair is dried, wrap random sections of the hair around a one-and-a-half-inch curling iron. Make sure that the sections of the hair are inconsistent in size and curl direction.
3. Separate the curls with your hands and back-comb the hair slightly with a sculpting brush.
4. Generously finish the look with Dry Texturizing Spray and Après Beach Wave and Shine Spray. “The messier, the better,” tipped Sienree. “Don’t be shy about giving the hair a few extra flips and tousles.”
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