Oribe Front Row Instagram Contest

One talented hairdresser will win a trip for two to Miami to attend Front Row: A Hair Education Festival of Epic Proportions. This four-day, awe-inspiring extravaganza will feature mainstage performances, hands-on workshops, keynote speakers and parties. Enter for a chance to win a trip to the show, a feature in Modern Salon Magazine, and an original piece of art inspired by the winning style.

The Contest

Named one of Vogue’s “Top 15 Coolest Neighborhoods,” Wynwood is home to Art Basel and The Wynwood Walls, a project that uses warehouses as giant canvases for graffiti and street art. Front Row, which will also be held in this creative mecca, draws upon this neighborhood to spur innovative ideas and activities. Use the vibrant colors and graphic designs found in the street art throughout Wynwood, and the world, to inspire a hairstyle and an image. 

How To Enter

  1. Create an epic hairstyle (using Oribe products) inspired by the street art movement.
  2. Photograph your creation and email a high-res image (300 dpi or more) along with your Instagram handle to contest@oribe.comby Friday, November 6. Tell us the inspiration behind your look, including a how-to guide to recreating the style.
  3. Share your image on Instagram with the #lbpfrontrow #oribeobsessed and tag us @oribe. Encourage friends, family, and clients to LIKE your post. 

The Rules

  1. All work must be original.
  2. Images must be posted to Instagram with #lbpfrontrow #oribeobsessed and tagged @oribe to be considered. 
  3. Entries must be submitted by 11:59pm EST on November 6, 2015.
  4. Voting for fan favorite closes at 11:59pm EST on November 13, 2015.


A judging panel that includes Beauty and Fashion Director for Modern Salon Magazine, Maggie Mulhern; Oribe Creative Director Ronnie Stam; artist and filmmaker Matthew Rowean of MATTE Projects; and Wynwood muralist and street artist Adrian Avila will select a winner based on the following criteria: (50%) finished look, (20%) creativity, (20%) production quality and (10%) description of references.


Grand Prize Winner: The judges’ top pick will win two Festival Passes to Front Row (January 9-12, 2016), a $1,000 American Express gift card to be used toward travel and hotel accommodations, a feature in Modern Salon Magazine and an original piece of artwork by Adrian Avila.

Instagram Fan Favorite Winner: The Instagram post with the most LIKEs will win a $1,000 of Oribe products for your choosing.

The Fine Print

There is no entry fee. By submitting your photo to Instagram using #lbpfrontrow #oribeobsessed and tagging @oribe, you have given Oribe Hair Care and Modern Salon Magazine the full rights of photo usage. Winners will be notified by email no later than 11:59pm EST on November 20, 2015. Prizes cannot be exchanged for cash or sold. Tickets are non-transferrable. The winners’ names will be published in various Oribe Hair Care materials, including, but not limited to Instagram, Facebook, Twitter and all affiliated websites. Contestant cannot win both prizes. In the case that the Grand Prize Winner/Judge’s Pick is also the contestant with the “Most Likes,” that contestant will become the Grand Prize Winner and Oribe holds the right to chose the second most-liked contestant as the Instagram Fan Favorite. Grand Prize Winner will be responsible for making their own travel arrangements. Most Likes contestant receives $1,000 retail value of Oribe product. Festival passes do not include: access to: The Oribe Open Golf Tournament, Tex Hold’ Em Celebrity Poker Tournament, Kickoff Party at Story Nightclub, or Idealogue. Once the prize leaves Oribe Hair Care’s premises Oribe Hair Care will not be responsible for lateness or damaged sustained during the delivery of the prize. Oribe Hair Care will not be responsible for any lost or stolen prizes. Oribe Hair Care reserves the right to amend the competition end date at any time. If the initial prize winners are not contactable and do not claim their prize by December 1, 2015 there will be a revote and the revote winner will be notified by email. Oribe Hair Care will attempt to send the prize within a month after the winner is announced, but cannot guarantee this delivery time. Art created from Grand Prize Winner’s hairstyle is fully owned by Oribe. Contestant agrees to abide by these Official Rules and decisions of Oribe and judges, which shall be final in all respects relating to this contest. By entering this competition the participant accepts the full terms, conditions and rules of this competition and agrees to abide by these rules and any requirements and/or proceedings issued by Oribe Hair Care or Modern Salon Magazine in regard to the competition


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