Backstage

  • Scroll through the slideshow to see a retrospective of runway looks created with <a href='/index.php/products/view/26' target='_parent'>Dry</a>.
  • <b>CFDA 50th Anniversary Retrospective</b><br />
To celebrate its 50th anniversary, the Council of Fashion Designers of America (CFDA) kicked off the annual awards presentation with an extraordinary runway show paying homage to the past five decades in fashion. Oribe created five distinct looks for the show.
  • <b>1960s</b><br />
“This look was all about extreme texture, height and beautiful details,” Oribe said. To create this look, Oribe used generous amounts of <a href='/index.php/products/view/26' target='_parent'>Dry</a> on the hair and then teased it at the root to get maximum height.
  • <b>1970s</b><br />
The look Oribe created for the 70s was all about the David Bowie shag. In order to create the volume necessary for a true Bowie shag, Oribe sprayed <a href='/index.php/products/view/26' target='_parent'>Dry</a> and teased the top section of hair before brushing it smooth and pinning the hair in the back.
  • <b>1980s</b><br />
“The 80’s style had sort of a messy naturalness to it,” Oribe said. “It was extreme while remaining simple and soft.” To create texture and hold, Oribe used <a href='/index.php/products/view/26' target='_parent'>Dry</a> on the hair before pinning up the look.
  • <b>Patrik Ervell</b><br />
The Patrik Ervell Fall 2012 menswear show was inspired by the tension between authority and revolt. The models paraded down the runway in looks that referenced police uniforms, with  a color palette that was dark with unexpected pops of color. <br />
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Lead hairstylist Holli Smith for Oribe Hair Care used <a href='/index.php/products/view/26' target='_parent'>Dry</a> to mess up the texture of the curls and to create a matte finish, and then brushed through the sides with generous amounts of <a href='/index.php/products/view/70' target='_parent'>Superfine</a>  to give a shiny, wet-looking appearance.<br />
  • <b>Eleven Objects</b><br />
The Fall 2012 presentation for Eleven Objects was nothing short of decadent; the girls wore peplum dresses in striking jewel tones with accents of gold and floral print and intricately beaded collars to top off each look. <br />
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Stylist Ryan Nickulas, owner of Ryan Darius Salon in New York City, gave the girls a modern, matte bun with lots of texture. To create the look, he applied <a href='/index.php/products/view/26' target='_parent'>Dry</a> around the hairline and then backcombed the hair for a beautifully undone look.
  • <b>Skaist-Taylor</b><br />
Skaist-Taylor is the brainchild of Pamela Skaist-Levy and Gela Nash-Taylor, the cofounders of Juicy Couture. The inspiration for the Fall 2012 runway show was effortlessly cool California girls, which translated into models walking down the runway in floor length sheer chiffon dresses and big fur coats over mini dresses.<br />
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Lead hairdresser Kien Hoang for Oribe Hair Care kept the girls’ hair youthful, natural and easy, finishing the super straight locks with a touch of <a href='/index.php/products/view/26' target='_parent'>Dry</a> for a sexy, lived-in texture.<br />
  • <b>L.A.M.B.</b><br />
Gwen Stefani had the ’60s in mind when she designed the Fall 2012 collection for L.A.M.B. The cropped cocoon coats and houndstooth sweater sets were complemented by the hair, which celebrity stylist Danilo teased into a sky-high bouffant. “The look was essentially rockabilly meets Diane Arbus images,” said Danilo, who credited <a href='/index.php/products/view/26' target='_parent'>Dry</a> with allowing him to achieve the exact look he was going for.<br />
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“<a href='/index.php/products/view/26' target='_parent'>Dry</a> helped me build and sculpt the hair and gave it what I call a ‘lifestyle’ vibe,” he explained. “It had the appearance of being day-old hair but it was fresh and moveable.”<br />
  • <b>Tim Hamilton Redux</b><br />
The focus for the Fall 2012 Tim Hamilton Redux show was to highlight the natural texture of the hair. Oribe Hair Care’s Ramona Eschbach created two main looks for the show to adapt to differing lengths of hair. <br />
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“Whether styled short or long, the focus was a simple style that really brought out the hair’s natural texture,” said Eschbach, who relied on <a href='/index.php/products/view/26' target='_parent'>Dry</a> to add texture and lift to the long-haired look.
  • <b>Titania Inglis</b><br />
The theme at the Fall 2012 Titania Inglis show was “grunge gone medieval,” with Inglis citing medieval armor and the marine-life illustrations of Ernst Haeckel as influences. To complement the fashion, lead stylist Ramona Eschbach for Oribe Hair Care created a look that was both polished and a little bit messy. <br />
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“We did sleek, straight hair and then gave it a lived-in feel on the ends with <a href='/index.php/products/view/26' target='_parent'>Dry</a>,” Eschbach said.
  • <b>Joseph Abboud</b><br />
Lead hairstylist Larry Raspanti from New York City’s Whittemore House Salon gave the boys at the Joseph Abboud Fall 2012 show a clean, sharp look with matte texture that reflects the brand’s new campaign. “The look is affluent, young and a little romantic,” Raspanti said. “It’s polished but not shiny. It’s like the guys have graduated from Abercrombie and are now wearing suits.” <br />
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Raspanti created looks to suit each individual model, using <a href='/index.php/products/view/57' target='_parent'>Rock Hard Gel</a> to shape the hair and <a href='/index.php/products/view/26' target='_parent'>Dry</a> to add lift and for a perfectly matte finish.
  • <b>Christian Lacroix</b><br />
The hair at the Christian Lacroix Fall 2012 show was every bit as cool and modern as the chicly tailored clothes. The boys wore sleek suits in subdued hues and, in true Lacroix fashion, there were also elements of playfulness in the show, such as red leather pants and a sweatshirt bejeweled with a cross.    <br />
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Hairstylist Holli Smith for Oribe Hair Care used <a href='/index.php/products/view/26' target='_parent'>Dry</a> paired with <a href='/index.php/products/view/73' target='_parent'>Volumista</a> to give the boys effortlessly cool texture and volume and an element of ease.
  • <b>Vera Wang</b><br />
The theme of the Vera Wang Spring 2013 bridal presentation was a romantic Renaissance woman. Head hairstylist Roberto di Cuia created an effortlessly chic and beautiful style that balanced the structured gowns that came down the runway.<br />
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“The hairstyle inspiration was essentially a modern Princess Leia who slept overnight in her famous hairdo,” Di Cuia said. He applied <a href='/index.php/products/view/26' target='_parent'>Dry</a> throughout the hair to create a texturized base before pulling the hair into two low side ponytails with a center part. He then created a loop in the hair on each side, leaving select pieces out and securing with elastics.
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Dry: Fashion Favorite

Summer is winding down, which means that Fashion Week is just around the corner. Although trends come and go on the runway, behind the scenes, Dry remains a perennial favorite with stylists season after season, making this texturizing spray a hero-product with a devoted following.

Scroll through the slideshow above to see a retrospective of runway looks created with Dry.
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