Backstage

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Diesel Pre-Fall 2014

Diesel, Pre-Fall 2014
Hair by Tomo Jidai

Diesel recently released its first campaign by the brand’s new artistic director Nicola Formichetti. Hairstylist Tomo Jidai worked alongside Formichetti and photographer Nick Knight to create a pre-fall look that was inspired by an outsider from the ‘90s grunge era.

Get the Look (Man):
1. Prep the hair with Foundation Mist.
2. Add Gel Sérum or Rock Hard Gel (depending on the texture) to the hair and comb back.

Get the Look (Woman):
1. Apply Foundation Mist and Crème for Style to the hair. “I didn’t use any heat equipment to make a more grunge-y look,” explained Jidai.
2. For long hair, add Supershine Moisturizing Cream. For short hair, apply Gel Sérum. Rough brush the hair back with your hand.
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