Jade Kendle, better known to the beauty world as LipsticknCurls, used to battle what is now one of her most recognizable and envious physical features. As a child Jade dreamed of smooth, straight hair, tackling her kinky curls with relaxers to fight her natural texture. This combat raged on until she moved to Dallas for college where she learned to embrace her big, beautiful curls. “Everything is bigger in Texas—especially hair,” said Jade. “My curls have become my most outer expression of my inner self.”
An army brat who called Germany, Italy and Turkey home before moving to the United States, Jade gained an immense amount of perspective at a young age. Her unique surroundings and continuous introductions into new spaces inspired and instilled the important idea of always being true to oneself. Jade lives up to this every single day on her immensely popular social platforms—you can find her on Instagram, YouTube, Twitter, Snapchat (@itsjadekendle) and the blogosphere—where she exposes her larger-than-life personality along with her accessible personal style and coveted locks.
Jade's newfound love for her textured tresses made her the perfect addition to Oribe's brand campaign video shoot, which features social influencers who run the hair gamet from super sleek, straight and blonde to beautifully wild, kinky and curly. For Jade's moment in the Oribe spotlight, Global Ambassador, James Pecis, created a double-take-worthy faux hawk with patterned sides to show how versatile—and showstoppingly modern—a head full of ringlets can be.
The beauty and media personality who totes around a master’s degree in education policy and leadership, higher education, divulges about her rise to social-media stardom, favorite piece of solicited advice and her relationship with her rockin’ ringlets.
How did you get introduced to the world of beauty?
My first beauty memories come from playing with my mother’s makeup. While she was in the military she sold cosmetics as a side job and allowed my twin sister and me to play with the makeup. We were also obsessed with disposable cameras—I was taking selfies before selfies were a thing! It’s only right that I have found my home in beauty and social media.
How did you grow your Instagram following to an audience of almost 230k?
At first it was very organic and not strategic. Ever since I was a preteen and was allowed to have a computer, I have been active on social media. As my YouTube channel began to grow, I started to understand that posting on Instagram was another way to keep my followers engaged even when I couldn't get a video up. It turns out that I’m pretty good at engaging with my audience and posting content that is well liked. I wish there was a secret formula, but I believe the only key ingredient you need to be successful on social media is to be yourself.
Hundreds of influencers flock to Instagram and YouTube to share their tips and techniques. What do you think makes your pages unique?
My personality shines through in everything I post, and even though I take great selfies, I am also vulnerable with my audience. I talk about the good and bad times I go through because all great relationships have elements of trust, vulnerability and love. That is what fuels my content.
Five Instagram accounts that everyone should follow right now?
@symphanisoto, @curlbox, @fashionbombdaily, @lovebrownsugar and @yarashahidi
How does YouTube allow you to express yourself to your 185,000 subscribers?
How does it not is the easier question! YouTube allows me to connect with other like-minded people around the world that I would never have met in any other circumstance. It is a forum of conversation that is unique and malleable to every user. Each person who accesses it can shape what he or she sees and that is liberating.
Curly hair is making a big comeback. Have you always embraced your naturally curly texture?
I did not always embrace my natural curls. As a child I wanted silky straight hair and even did relaxers growing up. It was not until I was in college that I began to take better care of my hair and wear it in its natural state. The process was a form of self-discovery that has been pivotal in creating the person I am today.
As you know, curly hair can be a challenge. What were some of your curly mishaps growing up?
Bad haircuts and coloring jobs. I used to get my hair cut while it was straight, which left my curls uneven and unpleasant. I’ve also received a few sets of highlights that didn't do anything but damage my hair. While some would have sworn to never cut or color again, I took it upon myself to learn how to do both the right way. I have since found a stylist who does a custom curly haircut, and I have maintained healthy, color-treated hair.
What Oribe products do you use to “tame” your mane? Any tips for our curly girls out there?
I love Shampoo and Conditioner for Moisture & Control and Curl Gloss.
For my fellow curly girls, I say conditioner is everything. Often times I will cleanse and condition my hair in the shower and leave a majority of the conditioner in as a leave-in. Once I’m out of the shower, I apply a generous amount of Curl Gloss and let my hair air dry or diffuse it.
Why did you decide to take part in the Oribe Influencer Video Campaign?
Oribe is a sophisticated, luxurious brand that isn't afraid to be edgy and cool. I felt honored to be considered for a campaign that shows curly/textured hair as chic and beautiful.
What was your favorite part of the shoot?
My favorite part of the shoot was when James Pecis created the super-funky faux hawk hairstyle on me—I loved it! I’m always trying out new styles and this is definitely a favorite.
Winter has arrived. How do you transition your hair regimen from warm to cold weather?
I increase moisture and keep my styles low maintenance. Rocking braids and twists protect my hair while also giving it a break.
What is your must-have beauty product?
My must-have beauty product is my Denman Brush. It is my favorite for styling perfect curls.
What tips would you give to a makeup newbie who wants to start introducing makeup into her everyday routine?
Don’t buy everything at once—take your time and see what you like. Also, don’t feel pressured to immediately contour and highlight like a pro. Makeup should be fun, not stressful.
What is the best advice you have ever received?
A few years ago I read a random quote on Instagram that said, “What is for you will always be for you and that will never change.” This quote has brought me calm and affirmation.
Who are your role models?
My role models are my parents. They have shown me how to work hard and be confident in who I am. More importantly, they taught me how to love others with no strings attached.
What is one fashion statement that will never go out of style?
A bold, red lip. It’s classic.
One place you would love to live other than Dallas?
I would love to live in Chicago. I’ve only visited once, but I really loved it.
Hair, beauty or fashion trend that you are most excited to see resurface?
Big, thick, untamed eyebrows—they are creeping back into style and I am so ready for it. It took me a long time to love my thick brows, so watching other women embrace the big brow trend is awesome.
Most luxurious possession you can’t live without?
My Gucci crossbody bag. It is just big enough for my essentials and goes with everything I wear.