New York Fashion Week Spring/Summer 2017

Oribe Hair Care stole the spotlight backstage during the most recent New York Fashion Week where our Oribe Educators used the best-in-class products to create an array of styles—from highly stylized to easy and effortless—to complement the designers’ Spring/Summer 2017 collections. Discover each show and style below.

A Détacher
Hair by Kien Hoang 

A Détacher’s Spring/Summer 2017 collection is all about capturing life’s wildness and independence. Organic and youthful to effortlessly communicate the fresh vibe of the clothing line, the face-and-neck-framing braids created by Oribe Educator and lead stylist Kien Hoang were originally spotted by A Détacher designer Mona Kowalska on the streets of New York City. An evolution of last season’s street-wear hairstyle, this season’s ear-to-ear plaits were made fuzzy, as if the model woke up and had to rush out the door.

 Get the Look:

  1. Prep hair with Thick Dry Finishing Spray and section into four.
  2. Apply Star Glow Styling Wax and create a Dutch braid in each section by gathering the hair to the middle in perfect squares.
  3. Tie off each braid with a black rubber band and add Star Glow Styling Wax to the ends to seal.
  4. Once braids are complete, rub hair in the front to create fuzz and flyaways.



Michael Costello
Hair by Kien Hoang 

 Designer to Lady Gaga and Beyoncé, Michael Costello’s Summer/Spring 2017 show was inspired by a midnight garden party, and his collection was nothing short of enchanting. An expert at creating angelic hair, lead stylist Kien Hoang created two botanical-bash looks for the runway—wavy hair that drapes and flows in the front and an up-style twisted into a messy chignon. Over-sized flower crowns topped several of the styles, bringing an extra dose of whimsy to the catwalk. 

Get the Look:

Down and Draped:

  1. Apply Grandiose Hair Plumping Mousse at the roots and a small amount of Gold Lust Nourishing Hair Oil at the ends.
  2. Separate into large sections and curl using an iron. Make sure to twist hair around the iron to lightly coil.
  3. Pin and set to cool.
  4. Brush out to achieve final look.


  1. Apply Gold Lust Nourishing Hair Oil and Supershine Light Moisturizing Cream from mid-shaft to ends and blowout with a round brush.
  2. Wave the hair with a curling iron and apply Dry Texturizing Spray.
  3. Braid the base of the hair and pull it into a low, loose ponytail.
  4. Loop and pin into a messy chignon.
  5. Flat-back comb to keep the hair shape and create flyaways.
  6. Sparingly apply Gold Pomade to finish.



Brock Collection
Hair by James Pecis

The dusty, starchy hair texture seen on the runway for Brock Collection’s Spring/Summer 2017 line was not without purpose as the clothing collection was inspired by Southern California’s Joshua Tree National Park and the colors embodying those of a desert sunset. Lead stylist James Pecis used several Oribe products to achieve a subtle victory-roll style complementary to that light, airy aesthetic.  

 Get the Look:

  1. Prep hair with Maximista Thickening Spray from roots to ends, and blow-dry smooth while creating volume on top.
  2. Wave the hair in alternating directions using a 1 ¼-inch wand.
  3. Divide hair into three front sections—the top section (temple to temple, ending at the top of the crown) and two side sections that go from the top of the crown to behind the top of each ear.
  4. Sprinkle Swept Up Volume Powder Spray (Spring 2017) into the roots of each section to give hair texture.
  5. Spray Gold Lust Dry Shampoo at the roots of the three sections to catch baby hairs if needed.
  6. Starting with the top section, direct hair straight up and secure with an elastic several inches from the root. Twist the hair and push it forward to create a bubble (a version of a victory roll), securing with two bobby pins through the elastic.
  7. Repeat on each of the side sections, ensuring that each section appears separate.



Demoo Parkchoonmoo
Hair by Kien Hoang 

Demoo Parkchoonmoo’s Spring/Summer 2017 collection goes back to basics with an abundance of structured textures, monotone geometrics, denim and white. With this in mind, Oribe Educator and lead stylist Kien Hoang created a sleek, but lived-in look for the runway. The modern chignon’s perfect middle part and slightly imperfect piecing in back combine to create a style that is complementary to the line’s minimalist theme.  

Get the Look:

  1. Create a perfect middle part with the tail of a comb.
  2. Spray each side with Thick Dry Finishing Spray and slick the hair down and back behind the ears into a low ponytail.
  3. Tie the ponytail with a long elastic. Do not cut the extra cord.
  4. Spritz the ponytail with Royal Blowout Heat Styling Spray and flat iron.
  5. Split the ponytail into two sections. Tie the first section into a chignon, using the extra elastic to secure in place.
  6. Drape the second section of the ponytail over the chignon to create a second dimension, and use the remaining elastic to tie in place.
  7. Use pins to shape the chignon.
  8. Spray Dry Texturizing Spray on top and pull out individual pieces for a lived-in look.
  9. Finish with Impermèable Anti-Humidity Spray



Band of Outsiders
Hair by Joey George


If there was a modern-day version of the 1985 classic The Breakfast Club, the Band of Outsiders Spring/Summer 2017 line would be a perfect representation of its aesthetic. Inspired by the classic misfit, the designers’ comeback collection features statement pieces like letterman jackets and oversized knits that run the gamut of high school personalities. Oribe Educator and lead stylist Joey George used this personality-driven theme and took inspiration from a series of portraits by photographer Wolfgang Tillmans to create girl-on-the-go looks with products that encourage the hair’s natural texture. 


Get the Look:

Longer Hair:

  1. Begin by wetting the hair with Foundation Mist, then apply Matte Waves Texture Lotion to encourage the hair’s natural wave.
  2. Rough dry the hair using hands—no brushes—so the hair doesn’t become too fluffy.
  3. Clean up the parting so it’s a bit off-center and not too perfect.
  4. Divide the hair into four sections and loosely braid each section. Then, flatiron each braid.
  5. Once the hair cools, break up the braids using your fingers and apply AirStyle Flexible Finish Cream from mid-lengths to ends for piecey, lived-in definition.

Shorter Hair and Male Models:

  1. Begin by wetting the hair with Foundation Mist, then apply Matte Waves Texture Lotion to encourage the hair’s natural wave.
  2. Rough dry the hair using hands—no brushes—so the hair doesn’t become too fluffy.
  3. Once dry, spray hair with Gold Lust Dry Shampoo for an airy, dry texture.

Natural Hair:

  1. Embrace the natural texture by applying Royal Blowout Heat Styling Spray for control.
  2. Finish with AirStyle Flexible Finish Cream.



Veronica Beard
Hair by Kelly Peach


Camo, blazers and subtle hints of red, white and blue—the Veronica Beard Spring/Summer 2017 collection is pure, classic Americana. Beaming with body and shine, Oribe Educator and lead stylist Kelly Peach created a romantic, modernized take on a classic 1970s wave, featuring a severe side part and messier finish. 

Get the Look:

  1. Prep hair with Maximista Thickening Spray at the roots and blow-dry into hair.
  2. Create a mohawk section on top of the head that goes all the way down to divide the hair into three sections.
  3. Curl mohawk section horizontally with a 1 1/2-inch iron, clipping each curl in place as you go.
  4. On the side sections, curl hair away from the face using a 1-inch curling iron.
  5. After hair cools, remove the clips and apply Impermèable Anti-Humidity Spray to a Mason Pearson brush. Brush through the hair to add light shine and hold.
  6. Apply Dry Texturizing Spray to the roots for texture and movement.
  7. For an imperfect finish, spray Après Beach Wave and Shine Spray into hands and lightly apply to the ends for separation and pieciness.



Jenny Packham
Hair by Kien Hoang

In a nod to Peggy Guggenheim’s 1943 “Exhibition by 31 Women,” the Jenny Packham Spring/Summer 2017 collection paid homage to 31 iconic and stylish women of today. The various designs were inspired by everyone from Frida Kahlo and Elizabeth Taylor to Stevie Nicks, and the hair, styled consistently across the 31 models, let the designs shine. Oribe Educator and lead stylist Kien Hoang created a youthful play on the effortless top knot to complement, not overpower, the line’s statement pieces. 

 Get the Look:

  1. Start by dividing the hair in two sections, with the front section going from the front of one ear and over the crown to the front of the other ear. Clip the front section to begin working on the back section.
  2. Prep the back section by spraying hair with Royal Blowout Heat Styling Spray throughout and Maximista Thickening Spray at the root.
  3. Pull the bottom section of hair into a clean, high ponytail at the top of the crown and secure with a long elastic cord, leaving a portion of the cord out.
  4. Release the front section and apply Grandiose Hair Plumping Mousse and Dry Texturizing Spray from roots to ends to bring out the hair’s natural movement. Add to this section to the ponytail, securing with the remaining elastic cord so that the ponytail becomes one.
  5. Twist the ponytail into a top knot, leaving the ends loose. Secure with pins to mold the shape.
  6. Add a light mist of Impermèable Anti-Humidity Spray around the face, embracing any loose pieces that help give the look an easy feel.
  7. Finish with a small amount of AirStyle Flexible Finish Cream to define wisps and baby hairs for an individual look.  



Brandon Maxwell
Hair by James Pecis

 This season, Brandon Maxwell’s collection was, as the designer put it, a bit more wearable. With shades of olive and petal pink, the collection introduced a covert sexiness to the Soring/Summer 2017 runway. Because of the multiple hair textures seen on the catwalk, lead stylist James Pecis took this as an opportunity to celebrate individuality and movement, however the high, tight ponytail was a style favorite.  


Get the Look: 

  1. Start by creating a diamond section at the crown.
  2. Spray Maximista Thickening Spray at the roots and brush the hair away from the head. This is the base of the ponytail so the center of the diamond is where the ponytail will sit.
  3. After brushing, take 1-inch sections of hair and spray another dose of Maximista Thickening Spray at the roots. Brush the hair up to the center.
  4. Secure the ponytail with an elastic, wrapping it tightly around the base. Wrap a second elastic around the ponytail, directly on top of the other, to create volume.
  5. Flatiron the hair in the ponytail. Cover the elastic with leather.
  6. Finish with Superfine Hair Spray to tame flyaways.
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