When it comes to relaxed waves and loose curls seen on the catwalks of Emilio Pucci and Luisa Beccaria, the key is not to make them look too perfect, says celebrity stylist Oribe. "You want to work with your texture and create movement rather than go for the 'perfect' wave," says Oribe. "Use a curling iron on random pieces of hair and, depending on your texture, brush through the curls. Run your fingers through your hair with a bit of product - like Oribe Gel Sérum or Crème for Style - to hold the style. The curls shouldn't look too contrived. It's not about perfect Shirley Temple spirals; it's about moisture and natural movement."