Backstage

Jan 5, 2010

"In a Word, Oribe!"

MW: What inspired you to launch a line of hair care products?
O: I always wanted to have super high performance products to use, but they didn't exist to the level of sophistication and elegance that I wanted. My line is all about performance and innovation and creating beautiful hair. It makes hairdressing more of a luxurious and glamorous experience. You could call it a line for the hair-obsessed!
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